未按约定直播带货，仙桃法院判了……
<div class="wx_rich_media_content" id="jsWxContainer"><section data-role="outer" data-pm-slice="0 0 []"><section data-tools="135编辑器" data-id="165894"><section style="margin: 10px auto;display: flex;flex-direction: column;"><section style="width: 35%;height: 3px;background-color: #3dcfff;margin-bottom: -2px;z-index: 2;box-sizing:border-box;max-width:35% !important;" data-width="35%"><span leaf=""><br></span></section><section style="display: flex;"><section style="flex-shrink: 0;margin-right: -2px;z-index: 3;"><section style="width: 3px;height: 40%;background: linear-gradient(to bottom,#3dcfff,#2038b0);box-sizing:border-box;"><span leaf=""><br></span></section></section><section style="width: 100%;max-width:100% !important;box-sizing:border-box;" data-width="100%"><section style="border: 1px solid #2038b0;padding: 6px;box-sizing:border-box;"><section style="padding: 10px 15px;background-color: #f5faff;box-sizing: border-box;"><section data-autoskip="1" style="text-align: justify; line-height: 2em; letter-spacing: 1.5px; color: rgb(51, 51, 51); background-color: transparent;"><p style="text-align: center; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-size: 17px; visibility: visible; line-height: 2; text-indent: 0em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; box-sizing: border-box !important;"><span style="color: rgb(0, 0, 0);text-indent: 2.64285em;background-color: transparent;text-align: justify;caret-color: red;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;"><span leaf="">一次直播或一条短视频推广</span></span></p><p style="text-align: center; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-size: 17px; visibility: visible; line-height: 2; text-indent: 0em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; box-sizing: border-box !important;"><span style="color: rgb(0, 0, 0);text-indent: 2.64285em;background-color: transparent;text-align: justify;caret-color: red;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;"><span leaf="">可能带来百万销量</span></span></p><p style="text-align: center; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-size: 17px; visibility: visible; line-height: 2; text-indent: 0em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; box-sizing: border-box !important;"><span style="color: rgb(0, 0, 0);text-indent: 2.64285em;background-color: transparent;text-align: justify;caret-color: red;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;"><span leaf="">也可能引发一场信任崩塌的危机</span></span></p><p style="text-align: center; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-size: 17px; visibility: visible; line-height: 2; text-indent: 0em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; box-sizing: border-box !important;"><span leaf="">……</span></p><p style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-size: 17px; visibility: visible; line-height: 2; text-indent: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; box-sizing: border-box !important;"><span style="color: rgb(0, 0, 0); background-color: transparent; caret-color: red; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;"><span leaf="">近日，仙桃法院依法审结一起直播带货引发的合同纠纷案件。一起来看看吧~</span></span><span leaf=""><br></span></p><section style="text-align:center;line-height: 2;text-indent: 0em;" nodeleaf=""><span class="wxart_image" wx-style="display:inline-block;max-inline-size: 100%;margin: 0px;padding: 0px;hyphens: auto;overflow-wrap: anywhere;word-break: break-word;cursor: pointer;color: rgb(0, 0, 0);font-size: 17px;letter-spacing: 1.5px;text-align: center;caret-color: rgb(255, 0, 0);background-color: rgb(245, 250, 255);text-decoration-thickness: initial;vertical-align: baseline;width: 129px;box-sizing: border-box;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;height: auto !important;"></span></section><section data-tools="135编辑器" data-id="166901"><section style="margin: 10px auto;display: flex;justify-content: center;"><section><section style="display: flex;align-items: center;justify-content: center;"><section style="width: 20px;height: 1px;border-top: 1px solid #92caff;box-sizing:border-box;"><span leaf=""><br></span></section><section style="flex-shrink: 0;"><section style="font-size: 16px;color: #f36144;text-align:center;"><strong><span leaf="">0</span></strong><strong><span leaf="">1</span></strong></section></section><section style="width: 20px;height: 1px;border-top: 1px solid #92caff;box-sizing:border-box;"><span leaf=""><br></span></section></section><section style="background-color: #00509b;padding: 6px 25px;box-sizing:border-box;"><section style="font-size: 17px;color: #ffffff;text-align: center;"><strong data-brushtype="text"><span leaf="">案情简介</span></strong></section></section><section style="width: 60px;margin-left: auto;margin-right: -21px;margin-top: -10px;box-sizing:border-box;"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1756.86 734.08" style="display: block;"><g data-name="图层 2"><g data-name="图层 1"><path 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style="fill:#92caff;"></path><path d="M723.12,303.24c-7.06-1.17-10-4.56-9.26-10.95,1.1-9.26,6.23-16.62,11.29-24,6.36-9.3,12.05-19.37,22.42-24.84,3.74-2,8.6-3.37,12.67-2.84,8.19,1.06,10.84,7.22,6.25,14.15-5.59,8.43-11.87,16.41-18.1,24.4A222.57,222.57,0,0,1,733,297.43C730.43,300.07,726.45,301.34,723.12,303.24Z" style="fill:#92caff;"></path></g></g></svg></section></section></section></section><p style="line-height: 2;text-indent: 0em;"><span style="font-size: 17px; color: rgb(0, 0, 0);"><span leaf=""><span class="wxart_image" wx-style="display:inline-block;vertical-align:baseline;width:100%;box-sizing:border-box;max-width:100% !important;"></span></span></span></p><p style="line-height: 2; text-indent: 2em;"><span style="font-size: 17px; color: rgb(0, 0, 0);"><span leaf="">马某系从事蜂业养殖的商家，某科技公司系经营互联网直播服务的公司。2024年12月，马某与某科技公司签订《直播带货合作协议》，某科技公司承诺对接200位主播为马某提供直播带货服务，且每位主播至少挂车直播2小时。合同签订后，马某依约向某科技公司支付服务费2700余元。后马某发现无法通过后台观看到直播数据和内容，在与某科技公司联系后亦未得到满意回复，遂诉至仙桃法院。</span></span></p><section data-tools="135编辑器" data-id="166901"><section style="margin: 10px auto;display: flex;justify-content: center;"><section><section style="display: flex;align-items: center;justify-content: center;"><section style="width: 20px;height: 1px;border-top: 1px solid #92caff;box-sizing:border-box;"><span leaf=""><br></span></section><section style="flex-shrink: 0;"><section style="font-size: 16px;color: #f36144;text-align:center;"><strong><span leaf="">02</span></strong></section></section><section style="width: 20px;height: 1px;border-top: 1px solid #92caff;box-sizing:border-box;"><span leaf=""><br></span></section></section><section style="background-color: #00509b;padding: 6px 25px;box-sizing:border-box;"><section style="font-size: 17px;color: #ffffff;text-align: center;"><strong data-brushtype="text"><span leaf="">法院审理</span></strong></section></section><section style="width: 60px;margin-left: auto;margin-right: -21px;margin-top: -10px;box-sizing:border-box;"><svg 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style="fill:#92caff;"></path><path d="M723.12,303.24c-7.06-1.17-10-4.56-9.26-10.95,1.1-9.26,6.23-16.62,11.29-24,6.36-9.3,12.05-19.37,22.42-24.84,3.74-2,8.6-3.37,12.67-2.84,8.19,1.06,10.84,7.22,6.25,14.15-5.59,8.43-11.87,16.41-18.1,24.4A222.57,222.57,0,0,1,733,297.43C730.43,300.07,726.45,301.34,723.12,303.24Z" style="fill:#92caff;"></path></g></g></svg></section></section></section></section><p style="line-height: 2;text-indent: 0em;text-align: center;"><span style="font-size: 17px; color: rgb(0, 0, 0);"><span leaf=""><span class="wxart_image" wx-style="display:inline-block;vertical-align: baseline;width: 270px;height: 270px;"></span></span></span></p><p style="line-height: 2; text-indent: 2em;"><span style="font-size: 17px; color: rgb(0, 0, 0);"><span leaf="">仙桃法院经审理认为，原、被告双方签订的直播带货合作协议系双方当事人真实意思表示，且内容不违反法律、行政法规的强制性规定，合法有效，对双方当事人均具有法律约束力。根据合同约定，</span><span leaf="" data-pm-slice="1 1 },namespaceURI:<a href=" http:="" <a="" href="http://www.w3.org" target="_blank"><span textstyle="" style="text-decoration-line: underline;">某科技公司</span></span><span leaf=""><span textstyle="" style="text-decoration-line: underline;">应为马某商品提供短视频主播直播服务，通过主播直播过程中对产品特性、优势的专业讲解与直播展示，增加店铺和产品的曝光率、评分和权重，同时免费为产品出具评估数据并提供改善建议。</span>双方合同虽无明确性的效果承诺，但双方成立合同之目的在于推广产品、拓宽销路，</span><span leaf="" data-pm-slice="1 1 },namespaceURI:<a href=" http:="" <a="" href="http://www.w3.org" target="_blank">某科技公司</span><span leaf="">虽辩称其已经对接200位主播对马某产品进行直播，但案涉事实显示仅一位主播购买样品，大部分主播未对产品实物进行展示与讲解，仅将产品静态上架至达人直播间小黄车，这种方式难以激发消费者购买意愿。且</span><span leaf="" data-pm-slice="1 1 },namespaceURI:<a href=" http:="" <a="" href="http://www.w3.org" target="_blank">某科技公司</span><span leaf="">提交的相关证据，仅能证实其已为案涉产品对接短视频达人，并将产品上架至直播间小黄车，无法证明主播已对产品特性作出针对性讲解，亦无法证明其履行了产品数据评估及优化建议相关义务，故</span><span leaf="" data-pm-slice="1 1 },namespaceURI:<a href=" http:="" <a="" href="http://www.w3.org" target="_blank">某科技公司</span><span leaf=""><span textstyle="" style="font-weight: bold;">未全面履行合同约定义务</span>，应</span><span leaf="" data-pm-slice="1 1 },namespaceURI:<a href=" http:="" <a="" href="http://www.w3.org" target="_blank">依法</span><span leaf="">承担相应违约责任。</span></span></p><p style="line-height: 2; text-indent: 2em;"><span style="font-size: 17px; color: rgb(0, 0, 0);"><span leaf="">最终，仙桃法院综合考虑</span><span leaf="" data-pm-slice="1 1 },namespaceURI:<a href=" http:="" <a="" href="http://www.w3.org" target="_blank">某科技公司</span><span leaf="">过错程度、合同实际履行情况等因素，酌情判令</span><span leaf="" data-pm-slice="1 1 },namespaceURI:<a href=" http:="" <a="" href="http://www.w3.org" target="_blank">某科技公司</span><span leaf="">赔偿马某1500元。判决作出后，双方均服判息讼，该案已发生法律效力。</span></span></p><section style="line-height: 2;text-indent: 0em;" nodeleaf=""><span class="wxart_image" wx-style="display:inline-block;vertical-align:baseline;width:100%;box-sizing:border-box;max-width:100% !important;"></span></section><p style="line-height: 2; text-indent: 2em;"><span style="font-size: 17px; color: rgb(0, 0, 0);"><span leaf=""><span textstyle="" style="font-weight: bold;">《中华人民共和国民法典》第五百零九条规定，当事人应当按照约定全面履行自己的义务。</span>法官在此提醒广大直播带货推广经营主体，依约全面履约是基本商事准则，经营活动中违反合同约定，必将承担不利法律后果。唯有更多平台主动扛起主体责任、</span><span leaf="" data-pm-slice="1 1 },namespaceURI:<a href=" http:="" <a="" href="http://www.w3.org" target="_blank">更多达人坚守自律底线，直播带货行业方能跳出流量狂欢，实现价值回归，进而筑牢行业信任根基。</span></span></p></section></section></section></section><section style="flex-shrink: 0;margin-left: -2px;z-index: 3;display: flex;align-items: flex-end;"><section style="width: 3px;height: 40%;background: linear-gradient(#3dcfff, #2038b0);z-index: 2;box-sizing:border-box;"><span leaf=""><br></span></section></section></section><section style="width: 35%;height: 3px;background-color: #2038b0;margin-left: auto;margin-top: -2px;box-sizing:border-box;max-width:35% !important;" data-width="35%"><span leaf=""><br></span></section></section></section><section data-role="paragraph"><p><span leaf=""><br></span></p></section><section data-tools="135编辑器" data-id="165884"><section style="margin: 10px auto;display: flex;justify-content: center;"><section><section style="padding-left: 5px; box-sizing: border-box;"><section style="font-size: 16px;color: #ffffff;background-color: #2038b0;padding: 3px 10px;box-sizing:border-box;"><strong data-brushtype="text"><span leaf="">END</span></strong></section></section><section style="width: 15px; height: 15px; border-left: 3px solid rgb(61, 207, 255); border-bottom: 3px solid rgb(61, 207, 255); margin-top: -10px; box-sizing: border-box;"><span leaf=""><br></span></section></section></section></section></section><section data-role="outer" label="edit by 135editor" data-pm-slice="7 4 []"><section data-role="paragraph" style="-webkit-tap-highlight-color: transparent; outline: 0px; max-width: 100%; text-align: justify; letter-spacing: 0.578px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; box-sizing: border-box !important;"><section data-role="paragraph" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; height: 0px;"><span leaf=""><br></span></section><section data-role="paragraph" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; height: 0px;"><span leaf=""><br></span></section><section data-role="paragraph" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; height: 0px;"><span leaf=""><br></span></section><section data-role="paragraph" style=""><p style=""><span style="letter-spacing: 0.5px; caret-color: red;"><span leaf="" style=""><font size="1" style="" color="#c0c0c0"><br></font></span></span></p><p style=""><span style="letter-spacing: 0.5px; caret-color: red;"><span leaf="" style=""><font size="1" style="" color="#c0c0c0">来源/湖北省仙桃市人民法院</font></span></span></p></section></section></section><p style="display: none;"><mp-style-type data-value="3"></mp-style-type></p></div><p></p>
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