仙桃黄鳝荣获第23届中国杰出品牌营销奖优秀案例！
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letter-spacing: 0.544px; -webkit-tap-highlight-color: transparent; outline: 0px; visibility: visible; box-sizing: border-box !important;'><section data-role="outer" label="edit by 135editor" data-pm-slice="0 0 []" style='max-width: 100%; -webkit-tap-highlight-color: transparent; outline: 0px; visibility: visible; box-sizing: border-box !important;'><section data-role="paragraph" style='max-width: 100%; -webkit-tap-highlight-color: transparent; outline: 0px; visibility: visible; box-sizing: border-box !important;'><section data-role="outer" label="edit by 135editor" data-pm-slice="6 13 []" style='-webkit-tap-highlight-color: transparent; outline: 0px; max-width: 100%; letter-spacing: 0.544px; visibility: visible; box-sizing: border-box !important;'><section data-role="outer" label="edit by 135editor" data-pm-slice="0 0 []" style='-webkit-tap-highlight-color: transparent; outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'><section data-refer="mbian-ui" style='-webkit-tap-highlight-color: transparent; outline: 0px; max-width: 100%; letter-spacing: 0.544px; visibility: visible; box-sizing: border-box !important;'><section data-role="paragraph" style='-webkit-tap-highlight-color: transparent; outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'><section data-role="outer" label="edit by 135editor" data-pm-slice="0 0 []" style='-webkit-tap-highlight-color: transparent; margin-bottom: 24px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; visibility: visible; box-sizing: border-box !important;'><section data-pm-slice="0 0 []" style='-webkit-tap-highlight-color: transparent; outline: 0px; max-width: 100%; letter-spacing: 0.544px; visibility: visible; box-sizing: border-box !important;'><section data-role="outer" label="edit by 135editor" data-pm-slice="0 0 []" style='-webkit-tap-highlight-color: transparent; outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'><section data-refer="mbian-ui" style='-webkit-tap-highlight-color: transparent; outline: 0px; max-width: 100%; letter-spacing: 0.544px; visibility: visible; box-sizing: border-box !important;'><section style='margin-bottom:unset;' data-pm-slice="0 0 []"><p style='text-align: center;line-height: 2em;'><span leaf="">近日</span></p><p style='text-align: center;line-height: 2em;'><span leaf="">由中国广告协会指导、经济观察报社</span></p><p style='text-align: center;line-height: 2em;'><span leaf="">和香港管理专业协会联合主办、</span></p><p style='text-align: center;line-height: 2em;'><span leaf="">现代广告杂志社协办的</span></p><p style='text-align: center;line-height: 2em;'><span leaf="">2024-2025年度营响大会</span></p><p style='text-align: center;line-height: 2em;'><span leaf="">暨第23届中国杰出品牌营销奖颁奖典礼</span></p><p style='text-align: center;line-height: 2em;'><span leaf="">在北京隆重举行</span></p><p style='text-align: center;line-height: 2em;'><span leaf=""><br></span></p><p style='text-align: center;line-height: 2em;'><span leaf="">由湖北仙桃市政府与锦坤品牌</span></p><p style='text-align: center;line-height: 2em;'><span leaf="">联合选送的</span></p><p style='text-align: center;line-height: 2em;'><span leaf=""><span textstyle='' style='color: rgb(0, 128, 255);font-weight: bold;'>《仙桃黄鳝，从县域公用品牌</span></span></p><p style='text-align: center;line-height: 2em;'><span leaf=""><span textstyle='' style='color: rgb(0, 128, 255);font-weight: bold;'>向省域公用品牌的超级IP升级战》案例</span></span></p><p style='text-align: center;line-height: 2em;'><span leaf="">作为全国区域公用品牌升级</span></p><p style='text-align: center;line-height: 2em;'><span leaf="">带动新时代乡村振兴的杰出代表</span></p><p style='text-align: center;line-height: 2em;'><span leaf="">从全国200余个入围案例中脱颖而出</span></p><p style='text-align: center;line-height: 2em;'><span leaf=""><span textstyle='' style='color: rgb(255, 104, 39);font-weight: bold;'>荣获2024-2025年度营响大会</span></span></p><p style='text-align: center;line-height: 2em;'><span leaf=""><span textstyle='' style='color: rgb(255, 104, 39);font-weight: bold;'>暨第二十三届中国杰出品牌营销奖优秀案例</span></span></p><p><span leaf=""><br></span></p><section data-role="outer" label="edit by 135editor" data-pm-slice="0 0 []"><section data-tools="135编辑器" data-id="165090"><section style='margin: 10px auto;display: flex;flex-direction: column;'><section style='background-color: #ff9454;margin-left: 5px;'><section style='border: 1px solid #fde39e;background-color: #ffffff;padding: 35px 10px 20px;box-sizing:border-box;transform: translate(-5px, -5px);-webkit-transform: translate(-5px, -5px);-moz-transform: translate(-5px, -5px);-o-transform: translate(-5px, -5px);'><section data-autoskip="1" style='line-height: 1.75em; letter-spacing: 1.5px; font-size: 14px; color: rgb(40, 40, 40); background-color: transparent;'><p><span leaf=""><span textstyle='' style='font-size: 16px;'>中国杰出品牌营销奖是经济观察报社与香港管理专业协会等共同举办的大中华地区品牌营销界最具权威的、覆盖面最广、影响力最大的公益化专业类奖项！23年来汇集了来自大陆及港、澳、台地区10000余件优质案例，诞生了1000个经典案例，闪耀了100多个超级品牌。中国杰出品牌营销奖组委会认为：“每一个成功案例的背后都有一个精彩的品牌故事和一批会讲IP故事的人”。</span></span></p><p><span leaf=""><br></span></p><section style='text-align: center;' nodeleaf=""></section><p><span leaf=""><br></span></p><p><span leaf=""><span textstyle='' style='font-size: 16px;'>中国广告协会会长&国际广告协会全球副主席张国华、经观传媒总裁&现代广告杂志社出品人王咏静先后致辞并颁发年度大奖，来自全国头部品牌商、高校、专业机构、智库平台和媒体代表约300位嘉宾共同见证。</span></span></p><p><span leaf=""><br></span></p><p><span leaf=""><br></span></p><p><span leaf=""><span textstyle='' style='font-size: 16px;'>一起获奖的还包括国家电网、中国电信、东风汽车、华侨城、大悦城、华润雪花、迪卡侬、捷豹路虎、安踏体育、美团、阿里妈妈、长江存储、影石创新、新希望、TCL、哈尔斯、《中部城市崛起》（上海交大出版社）、水乡客厅·方厅水院、上海水产、上海丝绸、上海家化、荣昌卤鹅、江孜青稞、蒙牛乳业、白象食品等全国甚至全球各行各业各地头部品牌。</span></span></p><p><span leaf=""><br></span></p><section style='text-align: center;' nodeleaf=""></section><p><span leaf=""><br></span></p><p><span leaf=""><span textstyle='' style='font-size: 16px;'>全国黄鳝看湖北，湖北黄鳝看仙桃。仙桃黄鳝已成为仙桃强市富民的农业第一产业，已建设有30公里黄鳝产业示范带、张沟黄鳝全国农业产业强镇、西流河镇稻鳝省级现代农业产业园、祥宇万亩稻虾鳝综合种养基地，集聚经营主体100多家，培育细分行业领军龙头7个，带动从业人员20多万人。2023年湖北省委农办出台“鳝七条”，将仙桃黄鳝打造成全省区域公用品牌。2024年仙桃市委市政府出台“鳝22条”，依托湖北黄鳝产业技术研究院，以湖北黄鳝产业集团为龙头，将仙桃黄鳝这个湖北省域公用品牌打造成为为百亿IP品牌千亿产业平台。</span></span></p><p><span leaf=""><br></span></p><section style='text-align: center;' nodeleaf=""></section><p><span leaf=""><br></span></p><p><span leaf=""><span textstyle='' style='font-size: 16px;'>在湖北省委省政府指导下，在仙桃市委市政府和锦坤品牌等各界共同努力下，仙桃黄鳝已成功从县域公用品牌升格为湖北省全省区域公用品牌，联合 7 地共建、授权 11 家主体共享。品牌价值达 306.51 亿元，年增 35.2% 登顶全国；综合产值超 120 亿元，养殖面积 30 万亩，带动 19.2 万人就业。通过跨界联动与标准共建，铸就 “鳝行天下” 的超级 IP。</span></span></p></section></section></section></section></section></section><p><br></p></section></section></section></section></section></section></section></section></section></section></section></section></section></section><section data-role="outer" label="edit by 135editor" style='-webkit-tap-highlight-color: transparent; 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